323 Sports

About Us

Everything you need to know

The Beginning

Friends since college, owners Mike Paramore and Keith Rogers have always shared the same desire to help others and find meaning in the statement “Do it Right”. With several years of experience in the sports world, the two began to notice something was missing and saw it as an opportunity. Mike and Keith took their “Do it Right” mission, their love for creating custom apparel, and got to work.

As a result, in January 2014, 323 Sports was born.

Based in Raleigh, NC, 323 Sports’ main focus is team sports, including everything from uniforms, and team apparel, to sideline and coaching attire. 323 also provides custom apparel and products to schools, organizations and other various groups all over the country.

This company was built on a connection, and Keith & Mike remain committed to building relationships with schools, organizations and people to help them look and feel their best with custom apparel. The name 323 Sports is derived from Colossians 3:23 – Whatever you do, do your work heartily, as for the
Lord rather than for men …” and we remain rooted in our mission and work to “Do it Right.”

Our Team

mike paramore


Keith Rogers

Managing partner

matt hoemann


John Dalby

Shipping & Receiving

Christin Fingleton


Stephanie Haithcock


Mark Barth

Sales Manager

Jackie Fingleton



More about 323 sports

Free Shipping

We offer free shipping on all apparel orders that have at least 12 pieces or more. We also include free freight on all of our online store orders.


It’s not just about 323. We are passionate about using our God-given opportunities for a much bigger purpose. Learn more

Customer Portal

Are you the type that wants to track all of your orders and see everything in 1 spot? We got the perfect tool for you! Just ask us for a free login

Online Store

Are you sick of collecting money and sizes for your team’s apparel orders? Stop the madness and let us help! We can setup a free online store that will take away your pain. It’s free, fast and simple! Learn more

Dedicated Sales Rep

Tired of talking to a robot? So are we. Connect with one of our team members today!

Cashback Programs

Don’t just buy from us…earn from us!👊 Learn how you and your program can earn cash back on every dollar you spend with 323 Sports!