Fundamentally, a brand is what people think of when they hear your brand
name (i.e., your school’s name). In order to influence what people think,
marketers must be positively and effectively branding their athletic
department. (And yes, if you are reading this, you are most likely a marketer
for your school’s athletic department, whether you know it or not!)

What is branding? Branding is simply telling your athletic department’s story.
That’s probably easy for you to do, but could some infer your “brand” by
walking through your athletic facility?

We’ve found most high school athletic departments struggle to communicate
their brand (i.e., tell their story) through the two most basic mediums: their
logo and their facility.

At 323 Sports, we work with athletic departments to first redesign their logo,
and in turn, rethink their current brand. Then, we use that new logo and
brand identity to give their facility a facelift with wall graphics, window
stickers, media backdrops, and more!