Social Media, Branding, and Developing an Identity for Your School’s Athletic Department. by Kyle McVey The most important aspect of marketing and branding is realizing that you truly can be the one to tell the story of your program. When you tell...
What a catchy title. Sounds more like a typical click bait article on the bottom of Yahoo, right? Well, good news for those of you who kept reading anyway…it’s not. There really is a simple solution to the annual fundraising woes that haunt booster clubs and...
In case you missed it, we talked in part 1 about the need for branding your sports teams. In part 2, we discussed the role of sports marketing in your athletic department. Now, it’s time to brainstorm some practical ways to brand and market your sports...
In part I of this series, I discussed the need for branding your sports program. No one knows your program’s story better than you. So why not you be the one to tell your story? If you don’t tell it, someone else will. My next question: Are you – high school AD,...
