by 323 Sports | Dec 14, 2020 | Branding, Homepage, Sports Marketing
Social Media, Branding, and Developing an Identity for Your School’s Athletic Department. by Kyle McVey The most important aspect of marketing and branding is realizing that you truly can be the one to tell the story of your program. When you tell...
by 323 Sports | Dec 10, 2019 | Branding
What’s the first thing that pops into your head when someone mentions the company Staples? For me, it’s the color red, that weird looking L in their logo and the “easy button.” Let’s try another one. Amazon. This one’s easy. I immediately see their name...
by 323 Sports | Dec 14, 2018 | Branding
From day one, 323 Sports has focused its attention primarily on the team sporting goods industry. High schools, colleges, leagues and other similar groups have always been #1. That will likely never change, but there is a large portion of 323’s annual revenue that...
by 323 Sports | Jul 12, 2018 | Branding
Let me start off by summarizing what an “all school deal” really is. Basically, this phrase refers to any type of contract between an institution (school, college or similar) and one of the big 3 brands like Nike, Adidas or Under Armour. These contracts can sometimes...
by Mike Paramore | Oct 19, 2017 | Branding
If you haven’t noticed yet, we really take branding seriously here at 323. Whether it’s our t-shirts, decorations around the office or even the cornhole boards in our back warehouse, our 323 logo can be seen everywhere. It’s not because we’re just obsessed with the...
by Tony Miller | Mar 16, 2017 | Branding, Sports Marketing
In case you missed it, we talked in part 1 about the need for branding your sports teams. In part 2, we discussed the role of sports marketing in your athletic department. Now, it’s time to brainstorm some practical ways to brand and market your sports...