by Tony Miller | Feb 24, 2017 | Branding, Sports Marketing
In part I of this series, I discussed the need for branding your sports program. No one knows your program’s story better than you. So why not you be the one to tell your story? If you don’t tell it, someone else will. My next question: Are you – high school AD,...
by Tony Miller | Jan 24, 2017 | Branding
The Need for Branding Your Sports Program Quick, name your favorite sports team. What are the first three things you think of related to that team? What came to mind? A team logo? A memory of celebrating a comeback win? A legendary coach? An All-American player? A...