by Tony Miller | Apr 19, 2017 | Coaching
Studies have well-documented the influence coaches have in lives of student-athletes. Here are three suggestions for effectively reaching your athletes: Clearly communicate your philosophy. A well-articulated philosophy is essential to establishing a winning culture....
by Tony Miller | Mar 16, 2017 | Branding, Sports Marketing
In case you missed it, we talked in part 1 about the need for branding your sports teams. In part 2, we discussed the role of sports marketing in your athletic department. Now, it’s time to brainstorm some practical ways to brand and market your sports...
by Tony Miller | Feb 24, 2017 | Branding, Sports Marketing
In part I of this series, I discussed the need for branding your sports program. No one knows your program’s story better than you. So why not you be the one to tell your story? If you don’t tell it, someone else will. My next question: Are you – high school AD,...
by Tony Miller | Jan 24, 2017 | Branding
The Need for Branding Your Sports Program Quick, name your favorite sports team. What are the first three things you think of related to that team? What came to mind? A team logo? A memory of celebrating a comeback win? A legendary coach? An All-American player? A...
